How should a founder structure a parent brand and sub-brands?
Decide the parent brand first, then position every venture beneath it. That means one architecture map, a naming plan that covers domains and handles before you need them, and a filing checklist for the trademarks that protect it. I built FourSix46 this way, and this is the same sequence.
50% deposit · balance invoiced at handover
- Architecture map and naming plan included
- Covers the UK and India
- Trademark and company-setup checklists
- No VAT charged
Not sure yet? Start with an Intro Call, credited to this service.
A clear deliverable, and a plan you can act on.
- 01Brand architecture map — what sits under the parent, and what does not
- 02Naming plan for each venture, tested for availability
- 03Domain and social handle plan across every venture
- 04Trademark filing checklist for the UK and India
- 05Company setup checklist, in the order things must happen
- 06Handover call and every file, yours to keep
Right for you if
- You are running several ideas with nothing holding them together
- You expect to launch more than one thing in the next two years
- You want the names and handles secured before you need them
- You trade, or plan to trade, in both the UK and India
Not right if
- You have one product and no plans for a second
- You want legal filings done for you — this prepares you to file
- You want a company registered on your behalf
How it runs
Map
Everything you are building, and everything you might, written down in one place.
Architecture
The parent brand defined first, then each venture positioned beneath it.
Names & handles
Naming, domain and handle plan, checked for availability as we go.
Checklists
Trademark and company setup steps, in the order they have to happen.
About this service.
No. I am not a solicitor or a trademark attorney and I do not give legal advice. The checklists prepare you to file yourself, or to brief a professional without wasting their time.
No. You get a filing checklist covering what to prepare, which classes to consider and what the registry will ask for. Filing is yours, or your attorney's.
Because the name you want is usually taken by the time you need it, and buying it back costs far more than planning ahead. That is the whole argument for doing this early.
Yes. Both markets are covered, because the sequence and the paperwork differ and most founders only find that out late.
Related services
Building more than one thing?
Book your kickoff callConsulting services are provided by FourSix46 Global Ltd, a company registered in England and Wales, No. 16712658. Registered office: 66 Paul Street, London EC2A 4NA. No VAT charged.