What does a brand strategy consultant do for a startup?
A brand strategy consultant decides what your business stands for before anyone designs anything. Over two to three weeks I work out your positioning, who you are actually for, the handful of messages you repeat everywhere, and the voice you say them in — then hand it over as a document your designer and your team can work from.
50% deposit · balance invoiced at handover
- Brand strategy document included
- Delivered in 2–3 weeks
- 60-min handover call
- No VAT charged
Not sure yet? Start with an Intro Call, credited to this service.
A clear deliverable, and a plan you can act on.
- 01Positioning statement — one sentence that holds up under questioning
- 02Two to three audience profiles, based on who actually buys
- 03Three to five messaging pillars you can repeat everywhere
- 04Tone of voice, with written examples of right and wrong
- 05Naming and tagline review where one already exists
- 06Brand strategy document, written to be handed to a designer
- 0760-minute handover call, recorded
Right for you if
- You are about to pay for design and want the thinking settled first
- You can describe what you do, but not what makes it different
- Your website, deck and socials each tell a slightly different story
- You are launching into a market where you are not the first
Not right if
- You want a logo — that is a designer's job, and comes after this
- You want the document without the conversations that produce it
- You need it in under a week
How it runs
Discovery
Two working sessions on what you sell, who buys it and who else they considered.
Research
Competitor and category review, plus a look at how you appear today in search and AI answers.
Positioning
Draft positioning and messaging, reviewed with you before anything is written up.
Handover
The strategy document, plus a recorded call so the whole team hears the reasoning.
About this service.
Branding is what it looks like. Strategy is what it means and who it is for. This is the second one, and it is the part that decides whether the first is any good.
No. You get the document a designer needs before they can make one that is right. If you already have a designer, hand it straight to them.
Not well. The value comes from the sessions and the thinking between them, and that needs calendar time.
Then we have found something useful. Positioning is reviewed with you in draft, before it is written up, exactly so that conversation happens early.
Related services
Settle the strategy before you spend on design.
Book your kickoff callConsulting services are provided by FourSix46 Global Ltd, a company registered in England and Wales, No. 16712658. Registered office: 66 Paul Street, London EC2A 4NA. No VAT charged.